Fashion 34

A night of champagne, diamonds, gorgeous men in suits, Ferraris and up and coming boutique fashion brands, could it get any better? Well yes, as ticket sales went to the Childrens Health Foundation! 


Fashion 34 is a fashion extravaganza, the first in Australia to involve "online fashionistas" and their virtual fan clubs with a real, live show streamed by web video & on digital TV. 
The unforgettable and impressionable styles of Gail Sorronda, Wil Valor, Threadbare, George Wu, Apartment, Arthur Galan, Calexico were showcased with the help of Queensland's exquisite Dally's Models.

I was invited to this exclusive fashion show as my brother in law’s clothing label was being showcased. As I’m constantly being told in my journalism/communication degree, networking is just as much, maybe even more important than knowledge.  As I entered the event, I was feeling way out of my league. A first year uni student who can't afford to splurge on orange juice let alone a designer dress, trying to rub shoulders with people who were dripping in diamonds and ate caviar on a regular basis. However, as the old saying goes, you have to fake it until you make it. So with the help of my older sister’s elaborate and fashion forward wardrobe, along with the free alcohol on offer, I managed to ignore my low socio economic status and mingle with the big fish. I met so many people that I would never encounter in everyday life, to mention a few I met people from fashion publications, media companies, and modeling agencies. It made me realise even more that it’s definitely who you know, not what you know, especially in the media world.  Networking aside, the fashion was absolutely divine! 

George Wu

Calexico

George Wu

Wil Valor